Premiorri ViaMaggiore tyres are high-quality radial friction winter tyres designed for B- and C-class cars. There is a wide choice of 14 sizes in the tyre line with diameter at rim seat of 13 to 16 inches, making it easier to choose the right model. ViaMaggiore tyres are considered universal in the budget price segment. They proved to be good on snow and ice, and just as well on the asphalt.

ViaMaggiore tyres are popular not only because of the low price. Tyres are widely used due to their excellent consumer characteristics. A special manufacturing technology turned to be the real know-how ensuring vital requirements for driving on winter roads. The main feature of the technology is the following formula:
This formula made it possible to achieve high performance and improved gripping properties of tyres. The addition of oils made the rubber environmentally friendly.

Today, many people want to buy friction tyres. Compared with studded ones, they have a greater number of lugs and lamellae. This is also true for ViaMaggiore tyres.
Due to smooth running and acoustic comfort, many drivers get the feeling that they have summer tyres mounted. Advantages include the possibility of mounting friction tyres even before it is freezing cold, although they cannot be called all-season tyres. Nevertheless, the car owners think that Premiorri ViaMaggiore tyres are an excellent choice for driving on winter roads.